Zomato Slammed for Its Recycling Awareness Ad Featuring Aditya Lakhia's Lagaan Character Kachra, Netizens Accuse Brand of Being Casteist

Zomato's latest campaign 'Kachra' has received massive backlash from netizens for being insensitive. The ad which aimed at recycling waste got heavily slammed online for drawing a슬롯 머신 사이트 추천parallel between the term 'kachra' (waste) and the marginalised character Kachra in the Bollywood film Lagaan. The video also features슬롯 머신 사이트 추천Aditya Lakhia's Lagaan character kachra in it. Twitterati slammed the food delivery app and슬롯 머신 사이트 추천described them as 'casteist'. Here, check out the reactions below.슬롯 머신 사이트 추천Zomato Launches Home-Style Cooked Meal Delivery Service With Real Home Chefs, Starts Rs 89.

'Casteist'

from was one of the most dehumanised voiceless depictions of Dalits ever in cinema. has used the same character and made a repulsive commercial. A human stool? Are you serious? Extremely insensitive!

슬롯사이트� Neeraj Ghaywan (@ghaywan)

'Humiliate Marginalised Character'

Casteist idea by Zomato to make an advertisement and humiliate a marginalised character 슬롯사이트�Kachra슬롯사이트�.

슬롯사이트� Harsh (@_ambedkarite)

'Deleting App'

Im deleting the app! NEVER USING Y슬롯사이트�all for filling my stomach. The people who insult Dalits and other 슬롯사이트�backward슬롯사이트� castes. Fyou honestly

Remove the ad while you can! Be sensitive in the retrospect at least! You are losing customers anyways.

I urge my moots to delete it too

슬롯사이트� Saee| �� (@ineedblankspace)

'Demeaning'

Retweet: This ad from is casteist & demeaning. Should be withdrawn immediately and an apology issued. Ashutosh Gowarikar made an error in the naming of a Dalit character as 'Kachra'. Further mockery is unacceptable.

슬롯사이트� Dilip Mandal (@Profdilipmandal)

'Insensitive'

Why is insensitive to Dalit sentiments? Why it takes liberty to hurt Dalit life by humiliating Dalit Identity? for advertisement.

슬롯사이트� Prof. Karunyakara Lella (@ProfKarunyakara)

'Viciousness'슬롯 머신 사이트 추천

I wonder if this is caste ignorance or actual viciousness at the part of whichever ad agency that made this video. I슬롯사이트�m shocked at how terrible this is. There should be a FIR against for this casteist advert.

슬롯사이트� Manak Matiyani (@Dafliwala)

'Uncomfortable'

Usually, I'm a big fan of Zomato's marketing, mostly done in-house. But their new ad film, made for World Environment Day, made for an uncomfortable watch, at least for me - your mileage may vary.

I understand the intent: to use the 'Kachra' character from Lagaan for his name 1/5

슬롯사이트� Karthik 🇮🇳 (@beastoftraal)

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