Perion Network Layoffs: Israel-Based Digital Ad Company to Lays Off 35 Employees Amid Cost-Cutting and Bing Search Engine슬롯사이트™s Changed Pricing Mechanism
Perion Network announced to lay off its 6% of the workforce due to cost-cutting measures. The Perion Network layoffs. announced due to Microsoft's pricing policy change, would affect around 35 employees.
Holon, June 26:슬롯 머신 사이트 추천Perion Network is an Israel-based digital ad슬롯 머신 사이트 추천agency that슬롯 머신 사이트 추천has started슬롯 머신 사이트 추천laying off employees due to cost-cutting measures. The Perion layoffs will reportedly impact around 35 employees in the ad agency.슬롯 머신 사이트 추천The슬롯 머신 사이트 추천job cuts at Perion Network would reduce around 6% of the workforce. Perion Network슬롯 머신 사이트 추천has around 561 employees, of which 235 are based in Israel.
The dismissal of the 35 employees by Perion Network is a part of the company's streamlining and cost-cutting process, according to a슬롯 머신 사이트 추천슬롯 머신 사이트 추천by슬롯 머신 사이트 추천Globes.슬롯 머신 사이트 추천The report mentioned that슬롯 머신 사이트 추천the슬롯 머신 사이트 추천Israel-based digital tech and ad agency company had been re-examining its organisational structure, particularly in the CodeFuel search division.슬롯 머신 사이트 추천The activities in this division were슬롯 머신 사이트 추천reportedly scaled down슬롯 머신 사이트 추천as Microsoft changed its rules슬롯 머신 사이트 추천of the Bing search engine.슬롯 머신 사이트 추천NIT Calicut Layoffs: National Institute of Technology Calicut Planning To Lay Off Hundreds of Employees Under New Policy, 300 Families Likely To Be Affected.
The report said that in the past few months,슬롯 머신 사이트 추천Microsoft made슬롯 머신 사이트 추천core decisions that슬롯 머신 사이트 추천negatively impacted Perion Network's revenue. The Israel-based슬롯 머신 사이트 추천tech슬롯 머신 사이트 추천company announced that슬롯 머신 사이트 추천Microsoft Bing was excluding certain numbers of publishers from its search distribution marketplace. It said that some of these슬롯 머신 사이트 추천publishers worked with Perion Network. Microsoft's action would affect the company's revenue and lead to a 5% reduction, said Perion Network.
Perion Network's streamlining plan aims to help the company focus on expanding its primary growth engines, which would include DOOH (Digital Out-Of-Home) advertising and AI-based advertising on smart TVs. Perion Network's CEO, Tal Jacobson, introduced revised revenue guidance down from the previous quarter. The report슬롯 머신 사이트 추천said that the company had around $118 to $122 million, which슬롯 머신 사이트 추천now has been슬롯 머신 사이트 추천revised down to $106 to $108 million.
Israel's Perion Network ran슬롯 머신 사이트 추천into the same problem a few years ago with Google슬롯 머신 사이트 추천when it changed its pricing policy. At the time, the슬롯 머신 사이트 추천report also mentioned that the슬롯 머신 사이트 추천Perion Network's revenue was affected.슬롯 머신 사이트 추천This year, Israel's two more companies laid off employees. These included Bluevine, which laid off 12% of the workforce, and Moovit, which let 10% of its workforce go.
(The above story first appeared on LatestLY on Jun 26, 2024 07:48 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).